Three months. Three experiences. One recurring audience.

The Monster 90™

Three planned entertainment experiences over 90 days, built around a venue's traffic goals and measured for attendance, ticket revenue, food and beverage performance, repeat visits and overall profitability.

Get my booking options See what happens

Custom pilot pricing based on venue, programming mix and partnership structure Flat booking fee, venue keeps F&B Guarantee + ticket split Ticket split, little or no upfront fee F&B revenue share Ticket + F&B hybrid Minimum guarantee against revenue share (whichever is higher)

Format
90-day recurring entertainment pilot
Audience
Restaurants, bars, breweries, hotels, resorts and hospitality venues testing recurring programming
Production
Standard
Book by
Recommended 6 to 8 weeks before the first pilot date

Part of Monster Hospitality Programming™. See every concept →

THREE MONTHS. THREE EXPERIENCES. ONE RECURRING AUDIENCE.

The Monster 90™ is the easiest way to test recurring entertainment without committing to a full season.

Over 90 days, Monster Presents!™ builds and produces three strategically programmed experiences around your venue, audience and business goals. We use the pilot to identify what brings people in, what they buy and what gives them a reason to return.

WHAT’S INCLUDED

  • 90-day programming strategy
  • Three live entertainment experiences
  • Concept development and calendar planning
  • Talent sourcing and performer management
  • Production planning and run-of-show management
  • Ticketing and offer strategy
  • Promotional creative and marketing support
  • Post-event performance review

WHAT WE MEASURE

  • Attendance and capacity utilization
  • Ticket revenue
  • Food and beverage performance when available
  • Repeat attendance
  • Customer acquisition and audience growth
  • Overall program profitability

WHAT HAPPENS AFTER 90 DAYS?

If the program works, we turn the strongest concepts into a 6 or 12-month residency. If the data says something needs to change, we use what we learned to refine the next program.

PROGRAMMING CAN INCLUDE

Monster Drag Bingo™, Monster Drag Brunch™, dinner and cabaret concepts, comedy, magic, variety, seasonal experiences or a custom concept developed for your venue.

THE GOAL

Not just a successful event. A repeatable night that customers remember, anticipate and return for.

Perfect for

Made for

  • Hospitality venues that want to test recurring entertainment with a defined 90-day commitment before moving into a longer residency.

Probably not for

  • Venues that cannot commit to three dates, basic promotional participation or sharing enough performance data to evaluate the pilot.

How it comes together

What Monster brings

  • 90-day programming strategy
  • Three live entertainment experiences
  • Concept development and calendar planning
  • Talent sourcing and performer management
  • Production planning and run-of-show management
  • Ticketing and offer strategy
  • Promotional creative and marketing support
  • Post-event performance review

What the venue provides

  • Three agreed dates across roughly 90 days
  • A venue point of contact
  • A workable performance area
  • Venue-managed F&B and front-of-house operations
  • Baseline traffic or sales data when available
  • Post-event reporting on agreed KPIs

Ways to book it

  • Flat booking fee, venue keeps F&B
  • Guarantee + ticket split
  • Ticket split, little or no upfront fee
  • F&B revenue share
  • Ticket + F&B hybrid
  • Minimum guarantee against revenue share (whichever is higher)

A typical deal

  • Three programmed experiences over 90 days, followed by a performance review and optional 6 or 12-month residency.

An example, not a quote. Every room is different; we build the numbers with you.

Questions we get

Why 90 days?

It is long enough to test repeat behavior without asking the venue for a full-season commitment.

What are the three experiences?

We choose them with the venue based on audience, daypart, capacity and business goals.

What happens after the pilot?

We review the results and, when the model works, build a 6 or 12-month residency.

Is pricing fixed?

No. Pilot pricing depends on the programming mix, production needs and partnership structure.

Bring The Monster 90™ to your venue

Low-friction entry offer for hospitality venues that want to test recurring entertainment before signing a longer residency.

Tell us the date, the room and roughly what you have in mind. We answer every one of these ourselves.

Or write to us: info@monster-presents.com